Small Business Façade Improvement Grants Program


    The City of Grover Beach recognizes that upgrading building facades and outdoor seating areas can have a positive impact on the look and feel of the City’s streetscapes and can attract more customers to local businesses. The purpose of the Grover Beach Small Business Façade Improvement Grants Program is to provide funding to Grover Beach small businesses who wish to make such improvements. The City is seeking to provide grants to small businesses in Grover Beach which were negatively impacted by the COVID-19 pandemic.

    The City has allocated $75,000 in one-time funding for the Small Business Façade Grants Program, using American Rescue Plan Act (ARPA) funds. Each eligible business may be allocated up to $10,000 of one-time grant funding, if approved by the City.  Grants will be awarded on a first-come, first-served basis. In no event shall the allocation of grant funds obligate the City to provide funding to any business or organization in the future.


    Eligible Businesses: 
      ●  Business must be located within the limits of the City of Grover Beach.
      ●  Business must be in good standing with the Secretary of State of California. 
      ●  The grants are intended for small business (not major retailers, chain stores, etc.).
     ●  Applicants must demonstrate that the business or business owner was negatively impacted by the COVID-19 pandemic.

    Eligible Projects: 
    Proposed projects must be compliant with the City’s Façade Architectural Guidelines (see Exhibit A). Retroactive reimbursement for projects completed on or after July 1, 2021 will also be considered. Projects seeking retroactive reimbursement are subject to the same approval process as proposed projects.

    Application Form:  
    Applicants must complete the Small Business Façade Improvement Grants Program Application Form (see Exhibit B), including all required attachments. Applications in other formats will not be accepted.

    Application Submission: 
    Applications must be submitted electronically to to The City will cease to accept applications once funding is exhausted by approved projects, which will be noted on the City’s website and notice will be sent to any pending applications. Postmarked, hand delivered and/or late applications will not be accepted. No additional information will be accepted after the deadline, unless specifically requested by the City. All costs associated with the preparation of the application will be borne solely by the applicant. All submitted applications will be property of the City and will become public information after the submission deadline.


    Review Process:  
    Applications will be reviewed by the City for approval. Projects deemed eligible will be awarded funding on a first-come, first-served basis, as funds allow. Upon approval, the City will notify the successful applicant of the approved amount of reimbursement.

    Reimbursement Process: 
    Upon approval, the applicant shall submit verification of paid invoices upon completion of façade improvements. Upon review and approval of verification of payment, the City will issue a check for the reimbursement amount.

    Any questions regarding the Small Business Façade Improvement Grants Program or process should be directed to the City Manager’s Office at; 805-473-4567. 


Exhibit A:  Façade Improvement Grant Program Guidelines
Exhibit B:  Façade
 Improvement Grant Program Application Form